Alayan and PlayMore: together for an inclusive future

Alayan has recently started a collaboration with PlayMore, a non-profit organization that promotes social inclusion through sports activities open to all, with a particular focus on people in fragile situations.

This collaboration marks a significant step in Alayan’s commitment to corporate social responsibility. The Playchampions and Runchallenge projects are at the heart of this initiative, aimed at promoting inclusion and well-being through sport throughout the year.

Last Sunday, Alayan participated in its first Runchallenge charity relay, an initiative promoted in conjunction with the Milan Marathon 2025.

The event also saw the active participation of a team from Alayan, who ran alongside other teams united by their commitment to solidarity, highlighting the importance of sport, teamwork, and human values.

Supporting projects that foster a sense of community and mutual support is a key principle for Alayan.

The collaboration with PlayMore is only the beginning of a journey that will continue throughout the year, involving new initiatives aimed at promoting a more inclusive future.